MET-RX

The instructor assigned us this brand to evaluate and then rebrand from logo, to messaging to packaging. Physical models of the main product and product extensions, including at least one liquid product, were required at the end of this 14 week class.
My concept with my MET-Rx rebrand was to attract a more health-conscious and savvy user with clearer packaging that borrows from contemporary and architectural influences. The packaging has a bolder stance as it appears to be "leaning towards" the user. This radically different type of packaging also helps distinguish this product from the myriad of "me too" packaging visible at any fitness store.

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Nivea for Men

The New Cool Kick line from Nivea helps redefine the competitive landscape.

With amore comfortable and confident approach that is demanding by today's savvy audience

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88˚ Eighty Eight

 

"88˚ is an upscale chocolatier that shares its name with the perfect temperature to melt chocolate in order for it to be smooth and shinny. Eighty Eight is elegant and expensive with a modern twist. I created this company for the sophisticated urban woman who enjoys a good glass of wine that perfectly pairs with her chocolate.
The minimalistic packaging reflects the personality of the company. These boxes were created to package their spicy chocolate,as reflected with their warm colors. The subtle details that you find on each box, create in an abstract rendering of the number 88.

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The Cultured Co

Our prompt was to brand a subcompany of HP Hood LLC. My subcompany was called The Cultured Cow, it is meant to be marketed to health conscious mothers with a flair for design; mom's with good taste. "
The Cultured Cow has an in school delivery service, the Cultured Calf, which guarantees children will get healthy, organic, and nutritious food delivered right to their school yard.  There's both the at home milk carton design and kid cafeteria milk design.  Ideally the milk would get delivered to school by a patterned truck! "

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Barton & Childer's organic game meats

 

The project brief was to design luxury packaging for the fictitious Barton & Childer's organic game meats.

Two venison steaks and two pheasant breast fillets vacuum packed on gold card that needed a unique die cut box. Firstly, I had to create an identity for the brand, something that would reflect the rich heritage, history and aristocratic lineage of this family business. I wanted the packaging to mix modern,organic luxury with a sense of heritage, which I achieved primarily through the use of a crest as logo for the brand. 

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