The project brief was to design luxury packaging for the fictitious Barton & Childer's organic game meats.
Two venison steaks and two pheasant breast fillets vacuum packed on gold card that needed a unique die cut box. Firstly, I had to create an identity for the brand, something that would reflect the rich heritage, history and aristocratic lineage of this family business. I wanted the packaging to mix modern,organic luxury with a sense of heritage, which I achieved primarily through the use of a crest as logo for the brand.
