MET-RX

The instructor assigned us this brand to evaluate and then rebrand from logo, to messaging to packaging. Physical models of the main product and product extensions, including at least one liquid product, were required at the end of this 14 week class.
My concept with my MET-Rx rebrand was to attract a more health-conscious and savvy user with clearer packaging that borrows from contemporary and architectural influences. The packaging has a bolder stance as it appears to be "leaning towards" the user. This radically different type of packaging also helps distinguish this product from the myriad of "me too" packaging visible at any fitness store.

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88˚ Eighty Eight

 

"88˚ is an upscale chocolatier that shares its name with the perfect temperature to melt chocolate in order for it to be smooth and shinny. Eighty Eight is elegant and expensive with a modern twist. I created this company for the sophisticated urban woman who enjoys a good glass of wine that perfectly pairs with her chocolate.
The minimalistic packaging reflects the personality of the company. These boxes were created to package their spicy chocolate,as reflected with their warm colors. The subtle details that you find on each box, create in an abstract rendering of the number 88.

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